Whether I’m decoding Gen Z’s Instagram obsession, unpacking why that K-drama hits too close to home, or crafting digital campaigns that actually talk to people (not at them) my work comes from a place of empathy, clarity, and cultural savvy.
Born in Singapore and Edinburgh-educated, I’ve got an MA (Hons) in Linguistics and Social Anthropology, where I spent four years exploring big questions around language, identity, and power, and wrote a dissertation on race and representation in Singaporean cinema.
Behind the browser tabs: I’m a communications professional who loves finding meaning in the mess.
I’ve also founded The Inkwell Collective, a creative space for digital storytellers that started as a pandemic passion project and is now a growing community of makers and marketers.
When I’m off the clock, you’ll catch me deep in Reddit threads about pop culture or on a serious mission to hunt down the best food spots in town.
Unpacking culture, identity, and everything in between — as seen in Channel News Asia, The Straits Times, and The Edge Malaysia.
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P.S. @theinkwellcollective has the digital tips your feed needs.