I was born and raised in Singapore, but spent four years in Edinburgh chasing rain, secondhand books, and a degree in Linguistics and Social Anthropology. 

A few fun facts about me:
  • Google Docs and Slack are my corporate love languages.
  • Not a morning person, but a 100% breakfast enthusiast.
  • My soft spot? Internet culture, underdog brands, and under-appreciated punctuation.

Behind the browser tabs...

I’ve written for Channel News Asia, The Straits Times, and The Edge Malaysia, usually trying to make sense of how people live, think, and express themselves in digital spaces.

I’ve also founded The Inkwell Collective, a creative space for digital storytellers that started as a pandemic passion project and is now a growing community of makers and marketers. 

When I’m off the clock, you’ll catch me deep in Reddit threads about pop culture or on a serious mission to hunt down the best food spots in town.

Most of my work sits somewhere between culture, identity, and the internet.

Let's Chat!